diff --git a/database/seeders/CouponSeeder.php b/database/seeders/CouponSeeder.php
new file mode 100644
index 0000000..745ec22
--- /dev/null
+++ b/database/seeders/CouponSeeder.php
@@ -0,0 +1,180 @@
+<?php
+
+namespace Database\Seeders;
+
+use App\Enums\CouponStatus;
+use App\Enums\CouponType;
+use App\Models\Coupon;
+use App\Models\Package;
+use Carbon\Carbon;
+use Illuminate\Database\Seeder;
+use Illuminate\Support\Collection;
+
+class CouponSeeder extends Seeder
+{
+    /**
+     * Seed a curated set of coupons and attach them to the relevant packages.
+     */
+    public function run(): void
+    {
+        $startsAt = Carbon::create(2026, 1, 1, 0, 0, 0);
+
+        /** @var Collection<string, int> $packageIds */
+        $packageIds = Package::query()
+            ->whereNotNull('paddle_price_id')
+            ->pluck('id', 'slug');
+
+        $coupons = [
+            [
+                'code' => 'LAUNCH10',
+                'name' => 'Launch 10% Evergreen',
+                'description' => 'Dauerhafter 10%-Rabatt auf alle Endkunden-Pakete für Kampagnen und Empfehlungen.',
+                'type' => CouponType::PERCENTAGE,
+                'amount' => 10,
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => null,
+                'per_customer_limit' => null,
+                'starts_at' => $startsAt,
+                'ends_at' => null,
+                'packages' => ['starter', 'standard', 'pro', 'premium'],
+            ],
+            [
+                'code' => 'WELCOME20',
+                'name' => 'Willkommen 20%',
+                'description' => 'Einmaliger 20%-Rabatt für neue Kund:innen auf Endkunden-Pakete.',
+                'type' => CouponType::PERCENTAGE,
+                'amount' => 20,
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => 500,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2026, 12, 31, 23, 59, 59),
+                'packages' => ['starter', 'standard', 'pro', 'premium'],
+            ],
+            [
+                'code' => 'UPGRADE30',
+                'name' => 'Upgrade 30 €',
+                'description' => '30 € Nachlass als Upgrade-Anreiz von Starter auf Standard/Premium.',
+                'type' => CouponType::FLAT,
+                'amount' => 30.00,
+                'currency' => 'EUR',
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => 200,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2026, 9, 30, 23, 59, 59),
+                'packages' => ['standard', 'pro', 'premium'],
+            ],
+            [
+                'code' => 'SEASON50',
+                'name' => 'Hochzeits-Saison 50 €',
+                'description' => 'Saisonaler 50 € Rabatt für die Hochzeitssaison auf Standard/Premium.',
+                'type' => CouponType::FLAT,
+                'amount' => 50.00,
+                'currency' => 'EUR',
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => 300,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2026, 8, 31, 23, 59, 59),
+                'packages' => ['standard', 'pro', 'premium'],
+            ],
+            [
+                'code' => 'B2B15',
+                'name' => 'Partner 15 %',
+                'description' => '15 %-Rabatt für Reseller-Pakete als Partner-Pitch.',
+                'type' => CouponType::PERCENTAGE,
+                'amount' => 15,
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => null,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2027, 12, 31, 23, 59, 59),
+                'packages' => ['s-small-reseller', 'm-medium-reseller', 'l-large-reseller', 'studio-annual', 'enterprise-unlimited'],
+            ],
+            [
+                'code' => 'B2B100',
+                'name' => 'Partner 100 €',
+                'description' => '100 € Closing-Rabatt für mittlere/große Reseller-Pakete.',
+                'type' => CouponType::FLAT,
+                'amount' => 100.00,
+                'currency' => 'EUR',
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => 100,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2026, 12, 31, 23, 59, 59),
+                'packages' => ['m-medium-reseller', 'l-large-reseller', 'studio-annual'],
+            ],
+            [
+                'code' => 'ENTERPRISE500',
+                'name' => 'Enterprise 500 €',
+                'description' => '500 € Einmalrabatt für Enterprise/Unlimited-Deals.',
+                'type' => CouponType::FLAT,
+                'amount' => 500.00,
+                'currency' => 'EUR',
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => false,
+                'usage_limit' => 30,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2027, 3, 31, 23, 59, 59),
+                'packages' => ['enterprise-unlimited'],
+            ],
+            [
+                'code' => 'RECOVER10',
+                'name' => 'Recover 10 %',
+                'description' => '10 %-Warenkorbrabatt für Rückgewinnung via Remarketing-Link (auto-apply).',
+                'type' => CouponType::PERCENTAGE,
+                'amount' => 10,
+                'status' => CouponStatus::ACTIVE,
+                'enabled_for_checkout' => true,
+                'is_stackable' => false,
+                'auto_apply' => true,
+                'usage_limit' => 1000,
+                'per_customer_limit' => 1,
+                'starts_at' => $startsAt,
+                'ends_at' => Carbon::create(2026, 12, 31, 23, 59, 59),
+                'packages' => ['starter', 'standard', 'pro', 'premium'],
+            ],
+        ];
+
+        foreach ($coupons as $data) {
+            $packageSlugs = $data['packages'] ?? [];
+            unset($data['packages']);
+
+            $coupon = Coupon::updateOrCreate(
+                ['code' => $data['code']],
+                $data,
+            );
+
+            $ids = collect($packageSlugs)
+                ->map(fn (string $slug) => $packageIds->get($slug))
+                ->filter()
+                ->values()
+                ->all();
+
+            $coupon->packages()->sync($ids);
+        }
+    }
+}
diff --git a/database/seeders/DatabaseSeeder.php b/database/seeders/DatabaseSeeder.php
index a197c4c..be92a1e 100644
--- a/database/seeders/DatabaseSeeder.php
+++ b/database/seeders/DatabaseSeeder.php
@@ -16,6 +16,7 @@ class DatabaseSeeder extends Seeder
             MediaStorageTargetSeeder::class,
             LegalPagesSeeder::class,
             PackageSeeder::class,
+            CouponSeeder::class,
             PackageAddonSeeder::class,
             EventTypesSeeder::class,
             EmotionsSeeder::class,