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huge documentaton restructure for docusaurus

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Codex Agent
2025-11-20 10:44:29 +01:00
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docs/prp/14-freemium-business-model.md
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@@ -14,7 +14,7 @@ This document details the Package-based business model for the Fotospiel tenant
- No freeloader problem
**Cons:**
- Lower acquisition (<5% download conversion)
- Lower acquisition (lower than 5% download conversion)
- High churn if first event doesn't impress
- Slower scaling, higher marketing costs per install (€2-5)
@@ -132,8 +132,8 @@ See 15-packages-design.md for updated schema: `packages`, `event_packages`, `ten
### Acquisition
- Downloads: 10k in first 3 months
- Cost per Install: <€1.50
- App Store Rating: >4.5 stars
- Cost per Install: less than €1.50
- App Store Rating: more than 4.5 stars
### Conversion
- Free → Paid: 5% within 30 days
@@ -141,13 +141,13 @@ See 15-packages-design.md for updated schema: `packages`, `event_packages`, `ten
- Average Order Value: €8-12
### Retention
- Day 1 Retention: >40%
- Day 7 Retention: >25%
- Day 1 Retention: more than 40%
- Day 7 Retention: more than 25%
- Monthly Active Users: 20% of downloads
### Revenue
- Month 1 Revenue: €1,000-2,000
- ARPU: €0.50-1.00 overall
- LTV >3x acquisition cost
- LTV more than 3x acquisition cost
This Freemium model balances user acquisition with sustainable revenue growth, leveraging the event-based nature of the app for recurring purchases while maintaining an accessible entry point.